Consider ways we keep in touch with our friends and family: Facebook, Twitter, Foursquare and Google Buzz are the first ones that come to mind. Schools and companies block them to keep them from being “distractions” but in more progressive environments they are finding ways to embrace them.
Some employees use social networking as a quick break from work. Studies have shown that taking short breaks can make workers more productive, and hopping over to your Facebook page for five minutes to check friends’ activities can be a quick and efficient way to “get away” mentally, even if you need to stay physically in place.
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However, consider the culture benefit of a work organization completely engaged with social media as a medium to connect with colleagues discuss initiatives, solve problems and provide more of a feeling of continuity.
The essential questions I have:
How that would social media change each employees approach, to their work, productivity, connection and dedication to their work place?
How would it change internal communication and cultural environments?
Inc.com wrote a great article on the use of the five most popular collaboration tools: File sharing, Blogs, Wikis, Micro-blogging, and forums called Internal collaboration and social media technology All common WEB 2.0 tools, that can certainly make life at work easier, particularly onboarding new employees.
But they also dug deeper highlighting Collaboration and Social Networking Technologies by building a dynamic knowledgebase for employees to refer to, finding platform to brainstorming and toss out new ideas, file sharing to sharing private documents with customers and partners, and the use of whiteboards and online meetings to manage projects more effectively and to bring everyone to the table — virtually.
The key to any of these social media strategies being successful for employees is also partly built in one’s culture, social media is transparent, honest, and at times can leave other vulnerable (eek.) consider what solutions make the best fit for your environment culturally so that you can define its role in your organization.
Case Studies as posted on Social Media Today.