If you have a business, and you want to take advantage of social media and maximize it’s effect, you truly need to think short and long term.  Take time to map out your content release around key dates through out the year.
Draft a content calendar to schedule everything from blog posts and the social messages that will be supporting the posts.
If you are stuck trying to figure out what to write about, you have to put yourself in the shoes of the audience.
  • What is relevant to your business
  • What could be interesting to your audience
  • What you can speak about and your an expert
The next question… where do you post ?
Think about your audience, consider what are 3 – 5 specific communities where people who could be interested in your products and services are.
LinkedIn groups, Facebook Groups, Twitter, Instagram, or specialty forums such as reddit.com?

Next question ?

What kind of content is popular with your audience?

Take a look at what’s been popular in the past, or, if you’re just starting your business, take a look at what’s popular for your competition?

Now write the individual goals for the three pieces of content. For example, if you post on Facebook, how many likes or shares are you interested in ? If it’s LinkedIn, how much interaction do you seek to have ?

You want the goals to be clear and measurable, so when you review your efforts you can identify if the effort is of value.