- What is relevant to your business
- What could be interesting to your audience
- What you can speak about and your an expert
Next question ?
What kind of content is popular with your audience?
Take a look at what’s been popular in the past, or, if you’re just starting your business, take a look at what’s popular for your competition?
Now write the individual goals for the three pieces of content. For example, if you post on Facebook, how many likes or shares are you interested in ? If it’s LinkedIn, how much interaction do you seek to have ?
You want the goals to be clear and measurable, so when you review your efforts you can identify if the effort is of value.