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What’s your Digital Strategy?

What’s your Digital Strategy?

by Kaaren Thompson | May 10, 2017 | Business, Marketing, Search Engine Optimization | 0 comments

A website is a passive presence, but an investment in your digital strategy is what will drive your traffic to your site. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new...
10 Thoughts on Web Design And Your Online Presence

10 Thoughts on Web Design And Your Online Presence

by Kaaren Thompson | Apr 24, 2017 | Business, Creating Content, Marketing, Search Engine Optimization, Web Design | 0 comments

#1 Video Marketing Continues to Dominate.  Think about not only your company profile but video testimonials as well. They provide users with the experience of another customer who purchased your product or service, but these word-of-mouth recommendations instill trust...
Why and how to use Snapchat

Why and how to use Snapchat

by Kaaren Thompson | May 11, 2016 | Business, Creating Content, Marketing, New Tools, Social Media | 0 comments

You’ve probably heard about Snapchat, the popular mobile app that allows you to send videos and pictures, that will self-destruct after a few seconds of a person viewing them, join me as I learn Snapchat and how it might be a useful new tool to have in your...
Social media use – growth in age 65 and older, by education, and income level

Social media use – growth in age 65 and older, by education, and income level

by Kaaren Thompson | Apr 26, 2016 | Business, Marketing, Social Media | 0 comments

Great article from the Pew Research center on adults in retirement age using social networking sites. Here are just a few charts that provide interesting perspectives on this population. This has significant implications for the next 5-10 years, as the numbers and...
What are the best social networks to use?

What are the best social networks to use?

by Kaaren Thompson | Apr 22, 2016 | Business, Facebook, Social Media, Twitter | 0 comments

To know what is the best social network to use, you need to know what the profile and data suggests about that platform.  How do you know where to find your people that want to know about and interact with you; what’s the best...
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Design and work completed in Rochester, NY

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