Welcome to My Blog
What’s your Digital Strategy?
A website is a passive presence, but an investment in your digital strategy is what will drive your traffic to your site.
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10 Thoughts on Web Design And Your Online Presence
#1 Video Marketing Continues to Dominate. Think about not only your company profile but video testimonials as well. They provide users with the experience of another customer who purchased your product or service, but these word-of-mouth recommendations instill trust...
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Why and how to use Snapchat
You've probably heard about Snapchat, the popular mobile app that allows you to send videos and pictures, that will self-destruct after a few seconds of a person viewing them, join me as I learn Snapchat and how it might be a useful new tool to have in your arsenal....
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Social media use – growth in age 65 and older, by education, and income level
Great article from the Pew Research center on adults in retirement age using social networking sites. Here are just a few charts that provide interesting perspectives on this population. This has significant implications for the next 5-10 years, as the numbers and...
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What are the best social networks to use?
To know what is the best social network to use, you need to know what the profile and data suggests about that platform. How do you know where to find your people that want to know about and interact with you; what's the best...
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Using Social Media for your Business
I'll be honest, social media management and support isn't that difficult, but it is time-consuming. Think about it - Planning, strategizing, developing artwork, posting, and then engaging in customer dialogue, these are not lightweight tasks. If anyone tells you they...
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Producing Video
Recently I read an article about a video for your company or blog and shooting on a limited budget. It made me think a little about the challenge of producing a video for business. Video can be powerful for sharing more about your industry, product or service. It...
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Does my site need to be mobile responsive ?
Having a responsive website is the ability of your website to assess quickly the size of the screen that is accessing it and change so that it is optimal for the viewer and the content displayed. There are 4 reasons why you need a responsive website: User Experience -...
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10 reasons why my website needs to be updated
There is a great article by Hub Spot on 10 signs it's Time for a Website Facelift. If you answer yes to any of these statements below, feel free to take this survey. It will let you reflect on the strengths of your current site and what type of attention it might...
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Building an online Community – What questions to ask
Last week I talked a lot about social strategy. The bottom line is your working to develop a strategy that engages an online community and essentially helps to build you, your brand and/or message. So what does that mean ? Essentially, you want to grow a following of...
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To blog or not to blog…
Believe it, keeping a blog is essential to developing your brand and sharing your expertise. I view “blogging” as a great opportunity for educational marketing and engagement. There are a few other benefits of blogging Creates an opportunity for sharing your...
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Content marketing fundamentals
Content curation is the process of sorting through the vast amounts of content you have to share and presenting it in a meaningful and organized way around a specific theme. The work involves reviewing content, sorting through it, arranging it so it makes sense, then...
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What makes a successful social strategy?
Sharing content that is informative, entertaining and timely is a key element of a successful social strategy. It’s also the biggest pain point, businesses just don't alway have time and expertise or budget for that matter; especially if you are a small business...
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Using Twitter CARDS to empower your brand
It's funny to think that over 5 years ago Twitter had hit the stage and no matter who I talked to in business or education they had no interest in learning how to use it, because they just didn't get it. After years of being highlighted in our media and through out...
read morePeriscope – Broadcasting Live
So I don't know why I'm late to the party (in the technology world 30 days overdue feels like I missed a train passing by my house) maybe it's because I chase a small human around regularly and rarely get out these days (lol). I recently stumbled upon a new app called...
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